Last Updated: June 30th, 2023
What We Mean by Personal Information
Information We Collect
Information You Provide To Us
When you use the Services or otherwise communicate with us, we collect information that you provide to us directly. For example, we collect information in the following circumstances: you (i) visit the Site, (ii) register for the Services or create an account or profile or accept the creation of an account or profile on your behalf (an “Account”), (iii) access the Services through third party services, (iv) subscribe to newsletters, register for events, or download whitepapers and other materials, (v) invite others to use or join the Services, “share” the Services on social networking sites, or perform other similar actions, (vi) request technical support, (vii) otherwise use our online Services where Personal Information is required for such use and/or participation, (viii) when you sign up for an automated email or other communication, and (ix) when you contact us via the Site or when you otherwise communicate with us. You can choose not to provide information that is requested of you by us; however, this may limit your ability to use or access the Services.
The information you provide to us directly may include, without limitation, the following information that may, alone or in combination with other data, constitute Personal Information:
- Information you provide in connection with registering an Account, including your name, email address, and any other information you decide to provide;
- Information you provide in order to authenticate an Account, including your Account name, password, and any other information you decide to provide;
- Information you provide in connection with completing a transaction or purchase using the Services;
- Information you provide in connection with using the Services, including through our forms, via email, or by contacting us in any way, including your name, company name, phone number, e-mail address, and any other information you decide to provide;
- Information you provide through conferences, events, and surveys, including your name, e-mail address, phone number, and any other information you decide to provide;
- Information you provide in order to subscribe to our newsletters and updates, including your email address or phone number, the topic for which you wish to receive updates, or any other information you decide to provide us with. You may always unsubscribe from these emails by following the instructions included;
- If you are one of our customers, suppliers or prospects, we may process limited Personal Information in the course of our business relation with you, for example when you place an order, request a demo or vice versa. Such Personal Information may include your name, company, title, e-mail address, telephone number, address, and transaction data; and
- Any other information you may want to share with us, such as Personal Information related to recruitment / job applications.
Moreover, if you contact us, a record of such correspondence may be kept.
Additionally, if another user refers you to us by providing us with your e-mail address, we may send you a message.
Automatically Collected Information
Most of the data we collect in and through the Site and the Services is technical in nature and is collected and processed automatically through so-called application programming interfaces, software development kits, cookies, and similar software-based technologies. Alone or in combination with other data, such automatically collected data may constitute Personal Information. The data we may collect by automated means may include, without limitation:
- Device data: including, but not limited to, data on device advertising IDs and similar hardware qualifiers, and precise location data.
- Network and usage data: including, but not limited to, URLs, Internet Protocol addresses, location information, active (TCP/IP) ports, network/Wi-Fi access points, use of spoofing, number of sessions initiated, bounce rates, click streams, search terms entered, browsing history, pages or content viewed or accessed, and any other actions taken through the Services.
Information You Post on the Services
The Services may provide chat, forum, or bulletin board tools to users. Information that you provide through the use of these tools may be available to the public generally. Gravitational has no obligation to keep private any information that you disclose to other users or the public using these functions. You should exercise caution when deciding to disclose Personal Information through the use of these tools or functions. We strongly recommend that you do not post any information through the Services that allows strangers to identify or locate you or that you otherwise do not want to share with the public.
Information You Share on Third Party Websites or through Social Media Services
The Services may include links to third party websites and social media services where you will be able to post comments, stories, reviews or other information. Your use of these third party websites and social media services may result in the collection or sharing of information about you by these third party websites and social media services. We encourage you to review the privacy policies and settings on the third party websites and social media services with which you interact to make sure you understand the information that may be collected, used, and shared by those third party websites and social media services.
We and our service providers may use “pixel tags,” “web beacons,” “clear GIFs,” or similar means in connection with the Services and HTML-formatted email messages to, among other things, track the actions of users, to determine the success of marketing campaigns and to compile aggregate statistics about Site usage and response rates. Our advertisement partners may use a “pixel tag” to collect information about your visits to the Site and to other websites, and they may use that information to target advertisements for goods and services. This information is collected in a manner that may identify you directly and may be linked to the actions you take on the Site and other websites.
Analytics providers also collect information through the Site. For example, by using cookies, Google Analytics collects and stores data such as time of visit, pages visited, time spent on each page of the Site, the Internet Protocol address, and the type of operating system used in the devices used to access the Site.
Use of Collected Information
We use the information you provide to us for the following purposes: (i) to provide the Services, including without limitation to collect and remit payment for paid features, (ii) to administer your use of the Services and any Accounts you may have with us, (iii) to personalize your experience, (iv) to provide to you Service announcements or inform you of new releases and features, (v) to provide you with further information and offers from us or third parties that we believe you may find useful or interesting, such as newsletters, advertisements, marketing or promotional materials, (vi) to perform tasks on behalf of and according to instructions of a third party, such as payment processors, third party-service providers or our advertising partners, (vii) to enforce our Terms of Service, (viii) to resolve any disputes between users of the Site or between such users and us, (ix) comply with a legal requirement or process, including, but not limited to, civil and criminal subpoenas, court orders or other compulsory disclosures; (x) to protect our rights, property, or safety and the rights, property and safety of the Services, our users or the public, and (xi) to contact you to obtain feedback from you regarding the Site and the Services.
In addition to the purposes described above, we use the information collected automatically to (i) to monitor and analyze the use of the Services and for the technical administration of the Site, (ii) improve the Site and the Services, (iii) generate and derive useful data and information concerning the interests, characteristics and website use behavior of our users, and (iv) verify that users of the Services meet the criteria required to process their requests. We and our advertising partners may use audience demographic and location inferred from your IP address, as well as information logged from your hardware or device, including data such as IP address, device model and ID, MAC address, operating system, application usage data, device time zone, region and language, and click ID, to ensure relevant content or advertising is presented within the Services.
We perform the activities above on the grounds that they are necessary: (i) to provide the Services and fulfill the terms of our agreements with you, (ii) for purposes of our and our users’ legitimate interests, or (iii) for compliance with our legal obligations.
Third Parties We Share Personal Information With
We may disclose Personal Information you provide to us or that we collect automatically on the Site and in and through the Services with the following categories of third parties:
- Service providers, such as payment processors, web hosting and data storage service providers, communications service providers, advertising and marketing providers and partners, and analytics providers;
- Public authorities, such as law enforcement, if we are legally required to do so or if we need to protect our rights or the rights of third parties; and
Links to Other Websites
We understand the importance of privacy and security of Personal Information to our users and have made them a priority. Gravitational uses a variety of industry-standard security technologies and procedures to help protect Personal Information about you from unauthorized access, use, or disclosure and trains Gravitational employees on privacy and security issues. However, we cannot guarantee that unauthorized third parties will never be able to overcome those measures or use your Personal Information for improper purposes, and we do not promise that Personal Information about you or private communications will be protected from unauthorized disclosure or use. If you have reason to believe that the security of your account may have been compromised or that someone else is using your account, please change your password immediately and let us know at [email protected].
Do Not Track Signals
Some web browsers transmit “do-not-track” signals to websites. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. We currently do not take action in response to these signals.
Managing Your Privacy
We take steps to allow you to exercise your rights regarding Personal Information about you in accordance with applicable law. If you would like to access, review, erase, withdraw your consent, or object to, or restrict the processing of Personal Information we collect about you, you may submit a request to [email protected]. We will promptly review all such requests in accordance with applicable laws. Depending on where you live, you may also have a right to lodge a complaint with a supervisory authority or other regulatory agency if you believe that we have violated any of the rights concerning Personal Information about you. We encourage you to first reach out to us at [email protected], so we have an opportunity to address your concerns directly before you do so.
How we Handle your Personal Information
Sources of Personal Information
All the categories of Personal Information we collect come from the following categories of sources:
- You (either via voluntary submission or automatic collection, such as when you use the Services);
- Our affiliates; and
- Third parties (such as service providers, other users, advertising or marketing partners who may refer you to our services, and your organization if they are our customer).
Categories, Purposes of Use, and Disclosures of Personal Information
|Category of Personal Information||Purposes of Use||Categories of Third Parties to Whom We Disclose this Personal Information||Categories of Third Parties to Whom We “Sell” this Personal Information||Categories of Third Parties to Whom We “Share” this Personal Information|
|Contact and account information||Provide the Services; Business Operations; Communicate with you; Marketing and advertising; Improve the Services; With your consent||Affiliated entities; Service providers; Online advertising partners; Connected third-party services; Entities for legal purposes; Entities for business transactions||Ad networks and advertising partners; Analytics providers||Ad networks and advertising partners|
|Financial and transactional information||Provide the Services; Business Operations; Communicate with you; Marketing and advertising; Improve the Services; With your consent||Affiliated entities; Service providers; Entities for legal purposes; Entities for business transactions||Ad networks and advertising partners; Analytics providers||Ad networks and advertising partners|
|Customer service interaction information||Business Operations; Communicate with you; Improve the Services; With your consent||Affiliated entities; Service providers; Entities for legal purposes; Entities for business transactions||We do not share||We do not share|
|Surveys and sweepstakes information||Business Operations; Communicate with you; Marketing and advertising; Improve the Services; With your consent||Affiliated entities; Service providers; Entities for legal purposes; Entities for business transactions||We do not share||We do not share|
|Employment application information||To process your employment application and for our legal purposes||We do not share||We do not share|
|Information collected through automated technologies (including internet network and device activity data)||Provide the Services; Business Operations; Marketing and advertising; Improve the Services; With your consent||Affiliated entities; Service providers; Online advertising partners; Connected third-party services; Entities for legal purposes; Entities for business transactions||Ad networks and advertising partners; Analytics providers||Ad networks and advertising partners|
Requests to Know
You have the right to request that we disclose:
- The categories of Personal Information we have collected about you;
- The categories of Personal Information about you we have sold or disclosed for a business purpose;
- The categories of sources from which we have collected Personal Information about you;
- The business or commercial purposes for selling or collecting Personal Information about you;
- The categories of Personal Information sold or shared, if any, about you, as well as the categories of third parties to whom the Personal Information was sold, by category of Personal Information for each party to whom Personal Information was sold; and
- The specific pieces of Personal Information collected.
You may submit a request to know using one of the methods described below in “Methods for Submitting Consumer Requests and our Response to Requests”. The delivery of our response may take place electronically or by mail. We are not required to respond to requests to know more than twice in a 12-month period.
Requests to Correct
You have the right to request that we correct inaccurate Personal Information about you. You may submit a request to correct your Personal Information using one of the methods described below in “Methods for Submitting Consumer Requests and our Response to Requests”.
Requests to Delete
You have the right to request that we delete any Personal Information about you that we have collected. Upon receiving a verified request to delete Personal Information, we will do so unless otherwise required or authorized by law. You may submit a request to delete Personal Information using one of the methods described below in “Methods for Submitting Consumer Requests and our Response to Requests”. If you ask us to delete certain information, you may no longer be able to access or use our Services.
You may designate an authorized agent to make requests on your behalf. You must provide an authorized agent written permission to submit a request on your behalf, and we may require that you verify your identity directly with us. Alternatively, an authorized agent that has been provided power of attorney pursuant to Probate Code sections 4000-4465 may submit a request on your behalf.
Methods for Submitting Consumer Requests and Our Response to Requests
You may submit a request to access, correct, or delete Personal Information about you by:
- Emailing us at [email protected] with a subject line of “Personal Information Request,” or
- Calling us at (855) 790-7253
Certain information may be exempt from such requests under applicable law. For example, we need certain types of information so that we can provide the Services to you and for compliance with applicable law.
Upon receipt of a request, we may ask you for additional information to verify your identity. Any additional information you provide will be used only to verify your identity and not for any other purpose. We will acknowledge the receipt of your request within 10 days of receipt. Subject to our ability to verify your identity, we will respond to your request within 45 days of receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. In order to protect your privacy and the security of Personal Information about you, we verify your request by authenticating your Account or asking for submission of identifying information.
Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Your Choices Regarding “Sales” and “Sharing”
To opt out of our Sales and Sharing of your Personal Information for purposes of cross-context behavioral advertising, please click here.
We do not knowingly Sell or Share the Personal Information of children under 16.
The CCPA also allows you to limit the use or disclosure of your “sensitive personal information” (as defined in the CCPA) if your sensitive personal information is used for certain purposes. Please note that we do not use or disclose sensitive personal information other than for purposes for which you cannot opt out under the CCPA.
The Right to Non-Discrimination
You have the right not to be discriminated against for the exercise of your California privacy rights described above. Unless permitted by the CCPA, we will not:
- Deny you goods or services;
- Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
- Provide you a different level or quality of goods or services; or
- Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
Shine the Light Law
California Civil Code Section 1798.83 (the “Shine the Light” law) requires certain businesses that share certain customer Personal Information as defined under that Section with third parties for the third parties’ direct marketing purposes to respond to requests from California customers asking about the businesses’ practices related to such information-sharing. If we change our practices in the future, we will implement an opt-out policy as required under California law.
International Transfers of Personal Information
We keep Personal Information related to your Account for as long as it is needed to fulfill the purposes for which it was collected, to provide our services, to deal with possible legal claims, to comply with our business interests and/or to abide by all applicable laws. Thereafter, we either delete Personal Information about you or de-identify it. Please note that even if you request the deletion of Personal Information about you, we may be required (by law or otherwise) to retain the Personal Information and not delete it. However, once those requirements are removed, we will delete Personal Information about you in accordance with your request.